Our mission is to improve lives by developing and promoting the growth of tennis

Advocacy

A voice for tennis

South Carolina Advocates in Action

Advocacy in Action Part I
The Basics:
Integrating Advocacy & Marketing

Advocacy in Action Part II
Working with Elected Officials

Advocacy in Action Part III
Where the Rubber Meets the Road

What is tennis advocacy?

Our collective goal as tennis advocates is to help stakeholders and elected officials in the public, private and non-profit sectors to understand the benefits of tennis, to develop, preserve, and maintain tennis playing facilities as well as the recreational infrastructure that supports tennis. Tennis is booming, and we are running out of quality places for people to play. Advocates will promote tennis to be a vehicle for positive change in communities across South Carolina. Click here to see Advocacy in Action in South Carolina.

USTA South Carolina celebrates National Tennis Month during the 2022 Advocacy Day. Pictured from left to right: USTA SC Board President, Nan Smith, South Carolina Governor Henry McMaster, USTA SC Board Member Linda Paige and USTA SC Staff Members Sheryl McAlister and Emily Russell
USTA SC celebrated 2021 National Tennis Month at the South Carolina Statehouse on Advocacy Day with (from left) Emily Russell, Sheryl McAlister, South Carolina Lt. Governor Pamela Evette and Nan Smith.

2024 Tennis Month Proclamations
(as of 4/16/2024)

  • City of Conway
  • City of Georgetown
  • City of Hardeeville
  • Town of Hilton Head Island
  • Town of Kershaw
  • Lexington County
  • Town of Moncks Corner
  • City of Myrtle Beach

2023 Tennis Month Proclamations

South Carolina: Governor Henry McMaster

  • Richland County
  • Lexington County
  • City of Florence
  • Town of St. George
  • Town of Mt. Pleasant
  • Town of Goose Creek
  • Town of Summerville
  • City of Charleston
  • City of Sumter
  • City of Greenville
  • City of Myrtle Beach

USTA sC Advocacy Toolkit

USTA SC is an advocate for the health benefits of tennis as well as quality facilities for play.
Check out the links below for additional information about how to be an advocate in your community.

  • USTA SC’s 3-part Advocacy (instructional/informational) series – click here
  • 2024 How to Guide – click here
  • 2024 Talking Points – click here
  • 2024 Draft Letter to Stakeholders – click here
  • Access National Tennis Month artwork, marketing, proclamations, media releases and more – click here
  • State Legislative Resolution Template – click here
  • City Council Proclamation Template – click here
  • Sample Remarks for Local Town Council Meetings – click here

Social Media

Use the following as you promote tennis and National Tennis Month in your community.

  • Follow us on Facebook and Instagram at @ustasouthcarolina 
  • Use these hashtags: #sctennis #playtennisSC
  • In addition, use this hashtag throughout May: #nationaltennismonth 

For additional information about advocacy or your local or state representative, contact Sheryl McAlister at mcalister@sctennis.com.

Contact Emily Russell at russell@sctennis.com regarding any media inquiries or engagements.

Key Messages

· The sport of tennis can make a difference in the lives of people in every community across South Carolina, not only as a sport but as an engine of positive economic change.

· Tennis can be used as a vehicle for connecting with schools, communities, colleges and local municipalities.

· Tennis can improve those schools and communities, provide opportunities for all youth, spur economic development and improve the quality of life for all residents.

· Tennis is ideal for long-term health benefits and is a life-time sport.

· USTA is committed to investing in the building and renovation of public tennis facilities, the growth of tennis programming to new players, and the protection and growth of tennis programs on college campuses.

Additional Resources